Posts for every week, with a closing to mention or without one.
Closing anniversaries, plain-words tips and the questions buyers ask, each sized for Facebook, Instagram and TikTok. Nothing to announce this week? It still makes your week.
Emails your past borrowers open, sent from your name.
A closing anniversary every year, a check-in after closing and a monthly letter, each from your name.
It does the writing, the replying and the planning.
Your assistant writes your posts and emails in your voice, answers every inquiry within a minute, and makes your next week every Monday. You tap Send, or change a word first.
- Paste an email or a post you wrote. Posts, captions, emails and video scripts come out sounding like you, and it learns from every change you make.
- A question from your page puts a reply on Today within a minute, written from that person's history. Tap Send, change it or skip it.
- Every Monday: 3 to 5 posts, one email and one short photo video. Send it all with one tap, or change any piece first.
Open the app, and the day is laid out.
Today shows new inquiries, the borrowers waiting on you, the replies already written, loans in process and this week's marketing.
- Past borrowers, on the right datesCheck-ins after closing, the home anniversary every year and a monthly letter, each from your name.
- After every closingThe thank-you goes out with your Google review link, then a referral ask with your borrower's own link.
- A free guide for your borrowersPick a guide and tap once. It comes with a sign-up page, three posts and an email to share it, and new sign-ups land in your borrower list.
One photo and a minute of your voice, and you are in every video.
Take a photo of yourself, then read a short paragraph out loud for a minute or two. After that, write what you want to say, or let your assistant write it, and your video self says it in your own voice.
- Pick it as the host in the video maker, with captions.
- You see the price in credits before you make one.
Rather not be on camera? Pick one of our ready-made hosts instead.
Maya
Dan
Rosa
- A hello to new leadsA short video from you, by name, sent with the reply.
- The home anniversaryThirty seconds from you on the one-year date.
- A plain-words tipWhat to gather before applying, or how the steps work.
And the rest of the work.
- Your own newsletter SamplePick the topics you want. The app finds items about them, each with its source, and you review and edit before it goes to your own list. Replies come to you.
- See what is being made SampleA tray shows what the app is making right now, with the time left on each piece, and you get an alert when it is ready.
- Results, this month and last SampleSee what you sent and what came back this month next to last month. A Monday email brings you the week.
- Connect your own AI SampleCopy one link into Claude, ChatGPT or any AI app, and it can write your posts, emails and newsletter notes as drafts in your account, bring in its own pictures, and start videos on your plan.
- Every address is checked SampleWe check every address before we send, so your emails to borrowers reach real inboxes.
What you do, in three steps.
- 1Add your past borrowersYour name, your company and your NMLS number, then a spreadsheet of past borrowers with their closing dates.
- 2Look it overOpen the posts, videos and emails. Change any word or photo you like, or leave them as they are.
- 3Share itEmails go out from your name on the right dates, and posts are ready to download with the caption. Every Monday, your next week is made for you.
Signs and cards that bring people to you.
Every piece is in your colors, with your name, photo and QR code, and downloads as a print-ready file for any print shop.
From the sign to your inbox
A card at the closing table or a sign on your desk gets people in touch with you from their phone. Each piece below ends up in the app, and your reply goes out from there.
- For the closing table, with a code to stay in touch.The code opens your page, and anyone who gets in touch lands on Today with a reply ready.
- People scan it to get in touch from their phone.Each scan can become an inquiry on Today, with a reply already written.
And the rest of your print
- Your name, your company, your NMLS line and how to reach you.
Start free. Upgrade when you're ready.
Free (limited)
Every month: one photo video and one social post.
- One photo video a month, with a small tag
- One social post a month, ready to share
- Page-turn eFlyers for your loan options, with a Book a call button
LoanMachine
Each extra loan officer: +$39 a month, or $25 from the 7th loan officer on
- Your own branded borrower emails and check-ins
- Social posts and short videos, no tag
- 20 AI video credits a month (about 10 videos of you talking)
Too busy? We do it for you. From $449 a month. See what is included
We do it for you: From $449 a month
Everything in LoanMachine, done for you. Optional $199 setup.
- Tell us what you want. We make it.
- YouTube channel set up and marketed
- YouTube Shorts and videos up to 3 minutes
- A monthly list of everything we did for you
Included every month
- Posts for every week, sized for Facebook, Instagram and TikTok
- Short videos from your photos, with music and a voice
- Check-ins, home anniversaries and a monthly letter to past borrowers
- Your week made every Monday: 3 to 5 posts, an email and a photo video
- A reply drafted for every inquiry, and a thank-you, review and referral ask after each closing
- Free guides for your borrowers, with a sign-up page
- Writing that sounds like you, learned from what you write and change
- Emails to up to 5,000 borrowers a month
- AI writing, stock photos and stock clips
- 20 AI credits
What uses credits
| A video of you talking | 2 credits |
|---|---|
| A sharper video of you talking | 4 credits |
| Make a photo move | 1 credit |
| A picture made from your description | 1 credit |
| A short moving scene to fill a video | 1 credit |
| A new outfit or setting for your video self (2 to pick from) | 1 credit |
| AI photo | 1 credit |
| Portraits (4 pictures of you) | 2 credits |
More credits: 10 for $20, 20 for $38 or 50 for $90. Credits you buy never expire.
The main plan includes 5,000 borrower emails a month. Month to month.
Questions loan officers ask us.
How long does setup take?
Add your name, your company and your NMLS number, then a spreadsheet of past borrowers with their closing dates. Keep the loan system and CRM you already use; LoanMachine sits beside them and is not a lender. Your video self is optional and takes about five minutes.
Does it post to Facebook and Instagram for me?
Not yet. Each post comes with a Download button and its caption ready to copy, so you post it from your phone.
Does LoanMachine quote rates or handle applications?
No. LoanMachine does not set, quote or advertise rates, payments or loan terms. You do that in your own licensed way. It keeps you in touch with the people you already helped.
Why not just use ChatGPT or Canva?
They give you words or a design, and you still put the pieces together, keep the dates and send them. Here your past borrowers go in once, and the check-ins, anniversaries, posts and short videos come back as finished pieces on the right dates, from your name, with your NMLS line on them.
Do borrowers have to say yes first?
Yes. Only people who asked to hear from you are added, and every email has a one-tap unsubscribe.
Where are my loan tools?
The borrower portal, quotes, calculators and the dialer keep working at app.loanmachine.ai. Sign in there as before.
What does it cost?
Free is $0 and has no borrower emails or automatic emails; those need the $99 plan. Your first loan officer is $99 a month (regularly $129). Each extra loan officer on the same account is $39 a month, or $25 from the 7th loan officer on. Never more than $799 a month for one account; for more than 26 loan officers, talk to us. The plan includes 20 AI credits a month and up to 5,000 borrower emails; each extra loan officer includes 10 credits (5 from the 7th on). If you would rather we run it, Done for you starts at $449 a month.
Can I cancel?
Yes. It is month to month. Cancel from Plan and credits in your app. Your borrower list is yours, and we never sell or share it.
Keep in touch with the borrowers you helped.
Start free. No card.