SMS · 5 min read
SMS readiness: what businesses need before sending customer texts
Outbound SMS requires more than a send button. Consent, registration, quiet hours, and message purpose all matter.Carrier approval matters
Business texting has compliance and carrier requirements that should be handled before campaigns begin.
Consent should be visible
Teams need to know which contacts can receive texts and why.
Automations need guardrails
Quiet hours, opt-out handling, approved templates, and rate limits protect the customer experience.